Marketing operations consultancy
Simplifying marketing ops
We design and run the operating system beneath your marketing — paid media, search, website, CRM and compliance — so growth stops depending on who remembers to check the spreadsheet.
Our view
Most growth problems are operations problems in a marketing costume.
An agency runs the ads. A freelancer does the SEO. The website was built by someone who left. The CRM has forty fields nobody fills, and legal sees the campaign the week before it launches.
Each piece works on its own. Nothing talks to anything else. So leads leak between tools, attribution becomes a negotiation rather than a fact, and the monthly report takes three days to assemble and still gets questioned in the room.
No amount of additional spend closes that gap — it only makes the leak more expensive. What closes it is deciding, once, how a lead moves through your business, and then making every tool, team and rule obey that decision. That is the work we do.
Practice areas
Five disciplines, one operating system.
We don’t sell channels in isolation. Each practice feeds the next, so media data sharpens your search strategy, your website converts what search brings in, your CRM proves what worked, and compliance clears the path before anything ships.
Paid Ads Ops
Performance media that reports in revenue, not clicks.
Google, Meta and LinkedIn programmes run with server-side tracking, conversion feedback from the CRM, and budget that moves toward whatever produces pipeline. Weekly optimisation, monthly strategy, no vanity dashboards.
- Account audit & structure
- Server-side tagging
- Creative testing
- Offline conversion import
- Budget pacing
SEO / AEO / GEO
Rank on Google. Get cited by the AI your buyer asks first.
Search is no longer one results page. We build the technical and editorial foundations that earn classical rankings, win answer-engine placements, and surface inside ChatGPT, Perplexity and AI Overviews. One content system, three surfaces.
- Technical SEO
- Intent mapping
- Content production
- Schema & entities
- AI-visibility tracking
- Digital PR
Webflow Development
A website your marketing team can actually change.
Fast, conversion-led Webflow builds editable by marketers without a developer in the loop. Landing pages ship in days, not sprints, and every page arrives with tracking, forms and CRM sync already wired.
- Design & build
- WordPress migration
- CMS architecture
- Landing page systems
- Core Web Vitals
CRM / CDP
The single source of truth the rest of the stack has been missing.
HubSpot, Salesforce, Zoho or a self-hosted CDP, implemented so leads route in minutes, score on real behaviour, and flow back to media and analytics as closed-won signals. This is the layer that makes the other four measurable.
- CRM implementation
- Routing & scoring
- Lifecycle automation
- CDP & identity resolution
- Attribution
- Reporting
Legal & Compliance Verification
Marketing-focused compliance, cleared before you spend.
The practice regulated brands keep asking for. We handle Google Ads financial-services and healthcare verification, Meta special-category setup, claim and disclosure review, consent and retention design under DPDP, and an approved template library your automation draws from. Campaigns launch cleared, not paused in week one.
- Google Ads G2RS & sector verification
- Meta special-category setup
- Claim & disclosure review
- DPDP consent architecture
- Approved template library
- Pixel & data-flow review
The Opsiko loop
Media brings them. Search finds them. The site converts them. The CRM proves it.
Then the CRM tells media which audiences produced revenue, tells search which topics produced customers, and tells the site which pages need work — with compliance holding the perimeter around all four.
That loop, not any single channel, is what we’re engaged to build. Most agencies own one arc of it. We own the circle and answer for it.
Method
Audit. Wire. Run.
Three phases, each with a defined deliverable. You always know what arrives, and when — and the audit stands on its own whether or not you continue with us.
Weeks 1–2
Audit
We map every tool, handoff and data gap across your stack, time each handoff, and quantify where money and leads are being lost. Compliance exposure is assessed in the same pass, so you learn what’s leaking and what’s at risk in one document.
- Deliverable
- Operations map, leak estimate and a prioritised remediation plan
Weeks 3–8
Wire
We fix the plumbing before the campaigns: tracking, CRM structure, routing and SLAs, site conversion paths, consent architecture and an approved template library. Then we connect the channels so data flows in both directions.
- Deliverable
- A connected stack, documented, running on tools you already own
Month 3 onward
Run
Ongoing media, search, website, CRM and compliance management from one team, reported on one dashboard and reviewed with you monthly against pipeline and revenue — or handed to your in-house team with training, if that is the better outcome.
- Deliverable
- One revenue dashboard, a monthly review, a named senior owner
Legal & compliance verification
Compliance is a design input, not a legal review at the end.
In healthcare and financial services, the campaign that can’t launch costs more than the one that underperforms. We clear the path first.
- 01Platform verification handled end to end — Google Ads financial-services and healthcare categories, Meta special-category setup, and the landing-page disclosures each one requires.
- 02Claims, rates, outcomes and testimonials reviewed against sector rules before creative goes into production, not after it is rejected.
- 03Consent stored as a field with purpose and retention attached, pixels scoped to pages that reveal nothing sensitive, and an approved template library your automation draws from.
Sectors
We work where the funnel is hardest to measure.
Growth-stage and enterprise teams with more channels than process — typically ₹50 lakh to ₹50 crore in annual marketing spend, and a lean in-house team that needs operations muscle rather than another vendor to manage.
Healthcare
Patient enquiry to consultation, closed-loop with the HIS or EMR, DPDP built into routing from day one.
Healthcare practiceFintech & BFSI
Click to completed KYC and first transaction, with compliant tracking and campaigns that survive policy review.
Fintech practiceB2B SaaS
Pipeline attribution from first impression to closed-won, and content the AI assistants actually cite.
Talk to usD2C & services
Fast Webflow storefronts and landing systems, with media spend tied to real contribution margin.
Talk to usEvidence
What a connected system looks like in numbers.
We report on outcomes that appear in a P&L: consulted patients, activated customers, pipeline sourced. Not impressions.
Healthcare
5×
Growth in conversion and retention across hospital engagements after our automation frameworks were implemented.
Hospital group engagements
Website
1 day
Time for marketing to ship a new landing page after migrating to Webflow — down from a two-week development sprint.
Replace with client name once approved
CRM operations
15 min
Lead response time after routing rules and SLA alerts replaced a shared inbox — down from roughly a full day.
Replace with client name once approved
Testimonial placeholder — two or three sentences on what changed after the operating system went in: response time, the single dashboard, and the conversation with finance finally matching.
Engagement questions
Before you get in touch
What does a marketing operations consultancy do?
We design and run the systems behind your marketing — ad accounts, tracking, website, CRM, reporting and compliance — so campaigns are measurable, connected and cleared to launch. Unlike a strategy firm, we also execute: the people who write the recommendation are the people who implement it.
What does the legal and compliance practice cover?
Platform verification for regulated categories (Google Ads financial services and healthcare, Meta special categories), review of claims, rates and testimonials against sector rules, DPDP-aligned consent and retention design, pixel and data-flow review, and a pre-approved template library your automation can draw from. We are not a law firm and do not give legal opinions — we make marketing operations compliant by design and coordinate with your counsel where a formal opinion is needed.
What are AEO and GEO, and why do they sit alongside SEO?
AEO, answer engine optimisation, targets featured snippets, voice and AI Overviews. GEO, generative engine optimisation, targets citations inside ChatGPT, Perplexity and Gemini. Buyers increasingly ask an AI before they search, so visibility across all three surfaces is now a single job rather than three.
Do you replace our in-house marketing team?
No. We are the operations layer that makes your team faster. We build the systems, run the channels while they mature, and hand over clean data and editable tools — with training, if the goal is to bring it in-house.
Do we have to change our tools?
Rarely. We work inside the stack you already pay for wherever it can do the job, and recommend a change only when the current tool is the constraint. Nothing we build is proprietary or locked to us.
How quickly will we see results?
The audit surfaces losses within two weeks. Tracking, compliance and CRM fixes typically show up in reporting inside the first month. Media and search performance compounds from month three.
Operations audit · 45 minutes · no fee
Find out where your marketing is leaking.
We map your tools, handoffs, data gaps and compliance exposure live on the call. You leave with the map whether or not we work together.
- A diagram of how a lead actually moves through your business today
- The three handoffs costing you the most, with an estimate attached
- Any platform verification or disclosure risk we spot on the way