Marketing operations agency
Simplifyingmarketing ops
Most companies don’t have a marketing problem. They have four teams, nine tools and a spreadsheet holding it all together. Opsiko runs your paid ads, search, website and CRM as one connected system — so every rupee, click and lead is accounted for.
Live · One dashboard
- Ad spend → pipelineconnected
- Lead response time< 15 min
- Attributionclosed-loop
We work inside the tools you already pay for
- Google Ads
- Meta Ads
- HubSpot
- Salesforce
- Webflow
- GA4 / GTM
Why marketing feels harder than it should
Your stack grew faster than your process.
An agency runs the ads. A freelancer does the SEO. The website was built by someone who left. The CRM has 40 fields nobody fills. Each piece works on its own; nothing talks to anything else.
Spend without a signal
Ads optimise for clicks because the CRM never tells the ad platform which leads turned into revenue.
Traffic without a landing
SEO wins arrive on pages that load slowly, convert poorly and can’t be edited without a developer.
Leads without a follow-through
Enquiries sit in an inbox for a day because routing, scoring and nurture were never set up.
That’s not a talent gap. It’s a marketing operations gap — and no amount of extra ad spend closes it.
What we run
Four services. One operating system.
We don’t sell channels in isolation. Each service feeds the next, so ad data improves your SEO, your website converts what search brings in, and your CRM tells everyone what actually worked.
Paid Ads Ops
Performance marketing that reports in revenue, not clicks.
Google, Meta and LinkedIn campaigns run with proper tracking, conversion feedback from the CRM, and a budget that moves toward whatever produces pipeline. Weekly optimisation, monthly strategy, no vanity dashboards.
- Account audit & structure
- Server-side tagging
- Creative testing
- Offline conversion import
- Budget pacing
SEO / AEO / GEO
Rank on Google. Get cited by ChatGPT, Perplexity and AI Overviews.
Search is no longer one results page. We build content and technical foundations that earn traditional rankings, win answer-engine placements, and show up when AI assistants recommend a vendor. One content system, three surfaces.
- Technical SEO
- Intent mapping
- Content production
- Schema & entities
- AI-visibility tracking
- Digital PR
Webflow Development
A website your marketing team can actually change.
Fast, clean Webflow builds designed around conversion and editable by marketers without a developer in the loop. Landing pages ship in days, not sprints. Every page comes with tracking, forms and CRM sync already wired.
- Design & build
- WordPress migration
- CMS architecture
- Landing page systems
- Core Web Vitals
CRM / CDP
The single source of truth the rest of the stack has been missing.
HubSpot, Salesforce, Zoho or a self-hosted CDP — implemented so leads route in minutes, get scored on real behaviour, and flow back to ads and analytics as closed-won signals. This is the layer that makes the other three measurable.
- CRM implementation
- Routing & scoring
- Lifecycle automation
- CDP & identity resolution
- Attribution
- Reporting
The Opsiko loop
Ads bring them. Search finds them. The site converts them. The CRM proves it.
Then the CRM tells the ads which audiences turned into revenue, tells SEO which topics produced customers, and tells the site which pages need work.
That loop — not any single channel — is what we’re hired to build. Most agencies own one arc of it. We own the whole circle.
Engagement in three moves
Audit. Wire. Run.
Weeks 1–2
Audit
We map every tool, handoff and data gap in your current marketing stack and show you, in one document, where money and leads are being lost. You keep it either way.
Weeks 3–8
Wire
We fix the plumbing first: tracking, CRM structure, routing, site conversion paths. Then we connect the channels so data flows both ways.
Month 3 onward
Run
Ongoing ads, search, site and CRM management from one team, reported on one dashboard, reviewed with you monthly against pipeline and revenue.
Why Opsiko
Built by operators, not account managers.
The person who scopes your work is the person who does it — and they’ve run these systems in-house before running them for clients.
One team, not four vendors
Ads, search, web and CRM under one roof, so nobody blames the other agency.
Revenue is the only KPI
We report cost per qualified lead and pipeline sourced — not impressions.
We work in your tools
No proprietary platform, no lock-in. Everything we build stays yours.
Senior people on the account
No hand-off to a junior after the pitch. Same team, start to finish.
Who we work with
Growth-stage companies with more channels than process.
Lean in-house teams that need operations muscle, not another vendor to manage. Typically ₹50 lakh to ₹50 crore in annual marketing spend.
B2B SaaS
Pipeline attribution from first ad to closed-won, and content that AI assistants cite.
Fintech & BFSI
Compliant tracking, consent-aware CRM flows and paid campaigns that survive policy review.
Healthcare
Patient enquiry to consultation, closed-loop with the HIS/EMR, DPDP built in.
D2C & services
Fast Webflow storefronts and landing pages, with ad spend tied to real margin.
Results
What connected marketing looks like in numbers.
Lower cost per qualified lead in 90 days after offline conversions were fed back into Google and Meta.
Read the case studyTime for marketing to ship a new landing page after migrating from WordPress to Webflow — down from a two-week dev sprint.
Read the case studyLead response time after CRM routing and SLA alerts replaced a shared inbox — from roughly a day.
Read the case studyQuestions we get asked
Before you book
What does a marketing operations agency do?
A marketing operations agency runs the systems behind your marketing — ad accounts, tracking, website, CRM and reporting — so campaigns are measurable and connected. Opsiko combines this with hands-on execution across paid ads, SEO/AEO/GEO and Webflow.
What is AEO and GEO, and why do they matter alongside SEO?
AEO (answer engine optimisation) targets featured snippets, voice and AI Overviews; GEO (generative engine optimisation) targets citations inside ChatGPT, Perplexity and Gemini. Buyers increasingly ask an AI before they search, so visibility on all three surfaces is now one job.
Why Webflow instead of WordPress?
Webflow gives marketing teams a fast, secure site they can edit without developers or plugins. We still migrate from and, where it fits, work with WordPress — but for most growth-stage teams Webflow removes the biggest bottleneck between an idea and a live page.
Do you replace our in-house marketing team?
No. We’re the operations layer that makes your team faster: we build the systems, run the channels, and hand your team clean data and editable tools.
How quickly will we see results?
The audit surfaces losses within two weeks. Tracking and CRM fixes typically show up in reporting within the first month; paid and search performance compounds from month three.
Free marketing ops audit · 45 minutes
Find out where your marketing is leaking.
We map your tools, handoffs and data gaps live on the call — and you leave with the map whether or not we work together.