Marketing operations for hospitals & clinic chains
The ad worked. The landing page worked. What broke is everything after the click. We rebuild the tools, data and handoffs that turn a patient enquiry into a booked consultation.
Where the money leaks
In most multi-specialty hospitals the honest answer is a shrug. Here is the path a paid enquiry usually takes, and where it dies.
Website, Practo, Justdial, missed calls and camps all arrive in different formats. Nobody owns the sheet.
Their coordinator received a routed alert. Yours received a WhatsApp forward at the front desk.
Next afternoon, if the sheet was refreshed. The family already decided over dinner the night before.
Marketing counts a lead. Finance counts a no-show. Nobody can say which channel produced a surgery.
The Opsiko four-layer model
Every time an enquiry changes hands, a format, or a system, you lose a percentage of it. We map the handoffs first. The tools follow.
Where does intent enter, and is it captured the same way every time?
Who responds, how fast, and does anyone know if they didn’t?
What happens between the first call and the appointment, and after it?
Which channel produced an actual patient, not a form fill?
Six months later
None of this needs a bigger team or a bigger stack. It needs one decision about how an enquiry moves through the building, and tools that obey it.
Who we work with
The buyer is often the son, not the patient. The conversion happens offline. The record lives in a system marketing cannot see. Generic marketing-ops playbooks break on all three.
Department-level routing, an HIS or EMR closed loop, and one acquisition dashboard across cardiology, ortho, oncology and the rest.
One intake and one nurture engine across every branch, so a new location launches with the funnel already wired.
Consent-aware automation, compliant tracking, and attribution that survives the gap between app install and lab visit.
DPDP · HIPAA · consent
In healthcare, the campaign that cannot launch costs more than the one that underperforms. We clear the path first.
Consent is a field in the intake schema with a retention rule attached, not a checkbox nobody reads.
Marketing pixels fire on pre-consultation pages only, never on anything that could reveal a diagnosis.
Your compliance team is in the room when routing rules are written, which is when their input is cheap. Build first and audit later, and every fix becomes a rebuild.
How an engagement runs
Three phases, each with a defined deliverable. The audit stands on its own whether or not you continue with us.
We trace every enquiry path from source to the HIS or EMR, time each handoff, and find where patients are lost. Consent and pixel exposure is assessed in the same pass.
Funnel map, leak estimate and a prioritised remediation plan
Intake schema, routing rules and response timers, opt-in nurture sequences, and the closed-loop signal from your hospital system, built on the stack you already pay for wherever possible.
A connected funnel, documented, running on your existing tools
Your marketing head can answer three questions live: how many patients, from which channels, at what cost per consulted patient. Then we train the team and step back.
One acquisition dashboard, a monthly review, a named senior owner
Evidence
We report on outcomes that appear in a P&L: consulted patients, procedures booked, cost per patient acquired. Not impressions.
Hospital engagements
5×
Growth in conversion and retention after our automation frameworks were implemented.
Across hospital groups we have worked with
Response time
15min
Time to first call-back after routing rules and escalation replaced a shared inbox, down from a full day.
Anonymised client engagement
Reporting
1screen
Patients acquired, channels and cost per consulted patient, answered without assembling a report for three days.
Anonymised client engagement
The system of tools, data flows and handoffs that moves a patient enquiry from first contact to a booked consultation, and a closed-loop record of what happened next. It sits between your campaigns and your front desk, call centre and hospital information system.
Not necessarily. The four layers come first. A small clinic can run them on a WhatsApp Business API, a light CRM and one integration tool. Larger groups add a CDP and consent management. The tool follows the design, not the other way round.
Marketing spend divided by the number of enquiries that completed an OPD consultation, rather than by form fills. It needs a closed-loop signal from the HIS or EMR back to marketing, and it is the metric finance and marketing can finally agree on.
Consent becomes a stored field with a retention rule. Tracking pixels stay on pre-consultation pages only, never on anything that could reveal a diagnosis. Compliance is designed into routing and storage rules up front so fixes do not become rebuilds.
Very little. Most of the work happens between systems rather than in front of clinicians. Coordinators get cleaner, better-routed enquiries instead of a spreadsheet, and we train the team during handover rather than dropping a new tool on them.
A 45-minute call where we map your current enquiry path live, time the handoffs, and show where patients are being lost. You keep the map whether or not we work together.
Free funnel audit · 45 minutes
If nobody on your marketing team can say what happens in the ten minutes after a form is filled, that is the project. We will map it live on the call.
You leave with
