Tag: CleverTap

BFSI September 22, 2026 · 9 min read

Best Marketing Automation Providers for Financial Institutions in India

The best marketing automation providers for financial institutions in India are Salesforce Marketing Cloud for large banks and insurers, CleverTap and MoEngage for app-first fintechs, Netcore Cloud for high-volume email and SMS, and LeadSquared for sales-led lending and insurance teams. The right choice depends on whether your growth is enterprise, app-led or sales-led.

Marketing Automation September 19, 2026 · 8 min read

How to Choose a Marketing Automation Agency for a New App

You need three things ready before the first agency call: a clear definition of activation, your current numbers, and a list of the tools you already use. Without them, every agency will define success for you, usually in terms that are easy for them to hit.